Friday, July 6, 2012

Research Statistics


Felicity’s Study Tips: Research Statistics
This post is designed to help individuals taking the following courses: RES 320, RES 341, and RES 342. Don’t struggle on the Homework Mountain!


Don't fall off the Homework Mountain!
One of my least favorite subjects is statistics. There are several courses which I have had the pleasure of being tormented with that involve research statistics including: RES 320, RES 341, and RES 342 and a few others. I am not exaggerating when I say I hate these courses. I realize that some people are very proficient at these classes but I hate to admit that I am not one of them. I struggle with the formulas and with the application of certain concepts. However, there are aspects of the statistics courses which I perform well at once I have applied the math and concepts correctly; the writing of the papers.

The most common entry level paper that most people will need to write is a business research paper. Typically, this type of paper is a review of a form of business research. Finding an research article will not be difficult but choosing the right one might be a little harder. Make sure you choose an article that is easily understood and is not difficult to read. This will make writing the paper much easier. Here is a common example of a project of this nature.

RES 341 Week 1 Individual Assignment: Current Business Research Project Paper
You can select communication, finance, economics, marketing, technology, or another faculty approved topic for the research study.
-Write a 350- to 700-word synopsis of the article, including the following: define the business research and its purpose, explain the business problems under investigation, describe the data collection methods used in the research project, and what did the researchers conclude as a result of their research?

While this is a pretty straight forward assignment, this does tend to give many students a difficult time. My study guide is in the link above, but being that I do not have as extensive of a library as my friends at Academic Collective, I thought I would provide some links to their study guides as well.

RES 341 Week 1 IndividualAssignment: Current Business Research Project Paper Topic: Mall Intercept vs.Internet Panels
RES 341 Week 1 Individual Assignment: Current Business Research Project Paper Topic: Green Products

No matter what statistics course you take you will be asked to write a paper that deals with some form of statistical measurement. One of the more popular papers that students are asked to perform is the creation of a survey. Here is a common survey assignment.

Week 3 Individual Assignment: Survey Paper
-Develop a problem statement using the business problem selected in Week Two, which can be addressed with survey research.
-Write a 10- to 13-question survey to collect primary data regarding your selected problem statement. You will not administer this survey as part of this assignment.
-Include a mixture of categorical (nominal and ordinal) and quantitative (interval and ratio) variables in your survey questions.
-Write a 700- to 1,050-word analysis of your survey. In your analysis, include the following: Explain how the proposed survey addresses your problem statement. Determine if your survey questions are appropriate for researching your business problem, and explain why they are. Identify the level of measurement being used for each of your survey questions. Explain which ethical implications must be considered when developing survey questions.
-Attach your survey as an appendix to your survey paper. Do not use a survey written by someone other than you. The purpose of this assignment is to evaluate your ability to draft survey questions.

This assignment tends to give a lot of students trouble mainly because they pick the wrong business problem. Typically, students will pick business problems that are either too complex or problems that cannot be measured through a survey method. For example, finding whether people quit smoking more often using cold turkey or through nicotine replacement therapy is a good survey experiment. This is a good experiment because it can cover qualitative as well as quantitative data. A bad experiment would be to survey people to see if they enjoy Starbucks Coffee. This is a bad experiment because it only provides qualitative data and will not meet the requirements of the project. For this reason, a survey project will need to take into account a variety of factors.  I have this type of survey listed on my site in a study guide.  

Week 3 Individual Assignment: Survey Paper Topic: Major League Baseball
Week 3 Individual Assignment: Survey Paper Topic: Self-Efficacy and Cigarette Smoking
Week 3 Individual Assignment: Survey Paper Topic: Topic:Wage Earners

No matter what statistics course you take you will undoubtedly be forced to write a paper. Even those experienced with statistical formulas often have trouble putting the paper together in a clear format. The use of study guides in these instances can be helpful.

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